Email Marketing

Email-MarketingSocial media sites like Facebook, Twitter, Instagram, Pinterest, LinkedIn, etc. get a lot of attention and they deserve a place in your marketing mix. While email may not get as much buzz these days as social media, its reach and ability to deliver tangible results are undeniable. Consider the numbers :
  • Every minute, 204 million emails are sent.
  • There were 3.6 billion email accounts in 2013 and that number is projected to rise to 4.3 billion in 2016.
  • Email has an ROI of $28.50 for every dollar, compared to an ROI of $7 for direct mail.
  • 66% of online consumers report having made a purchase as the result of an email marketing message
  • Email is nearly 40 times more effective than Facebook and Twitter for acquiring customers

Rise Above the Clutter by Sending Wanted, Relevant Messages to Your Audience

Anyone with an email account has experienced the hassle of trying to manage an exploding inbox that contains unwanted, irrelevant and hard to read emails on a daily basis. The secret – which really should not be a secret – is to send relevant, timely and informative messages to your approved email contacts who want to open and act on your information. Easy, right?

While many of the top Email Service Providers (ESP’s) provide some pretty nifty tools to help you test your subject and content (A/B Testing), and can show you want your recipient will see in many of the top email client inboxes (very cool), you need to make sure your information is presented in a way that motivate your contacts to actually open and convert (take the action you wanted them to).

AlwaysOn Communication can help. We work with you to create the engaging content, format, and layout as well as pick the right ESP to produce your message. After an email campaign is sent, we analyze in real time the reports on how your email was received and handled by your contacts. In addition, we provide timely tips and recommendations to fine tune your message for your target audience.

Email + Video = Higher ROI with Video Emails

You know email is affordable, measurable and incredibly effective. Now, add another affordable, measurable and effective tool like video, and you have a very powerful communication and marketing tool that stands out from the crowd.

Adding video to your email marketing just makes sense. Video is personal and powerful. It gets attention and communicates more completely than text and images alone. Whether you are sending one-to-one, one-to many, or one-to-all, a video email will help you build trust and relationships with your audience. AlwaysOn Communications works with video email ESPs to deliver your face, your voice, your personality, and your message to the inbox. (And did we mention that it is fun to send – and receive – video emails)?